On-Page SEO refers to the optimization of a single webpage. This is different from on-site SEO where an entire website is optimized. These two optimization types are, however, not mutually exclusive. To cite an example, on-site optimization such as SSL certificate installation is also a good action for on-page optimization.
What makes On-Page SEO so important?
Ask anyone with a basic knowledge of SEO, and they will tell you that on-page SEO is simply populating your webpage with keywords. While the importance of keywords for on-page optimization cannot be denied, the process has a lot more to it. Some of the other areas to focus on while doing on-page SEO are:
- Social Media
- User Experience
Only when you can understand and execute all these on-page SEO factors will you get a good page ranking on Google. However, this checklist will do a lot more and help you optimize your webpage to the maximum while helping increase dwell time, create a better rapport for the brand, and drive conversions to your site.
Start by doing your SERP research
You need to be proactive about making your SEO success. Research the SERPs and see what Google has to say about a specific keyword search. Examine some of the results from the top and get a feel of what is trending as web-page design for the keyword.
Do you think there are answers your search result is not providing, possible gaps that you can fill? This could be your opportunity to get a higher ranking by creating some wonderful content.
Doing the right keyword research
Need for keyword research to identify the right keyword is the one constant in an otherwise changing SEO world. Identify your primary keyword but don’t rely too much on the keyword research tools for doing so. What are your target market and audience and what are they searching for the most? Consider all the possible questions that need answering and include direct answers to get a good search rank.
Create short, descriptive URLs
Short, clean, to the point, and easy to read – these should be the boxes you tick against while creating your URL. Include the main keyword in the URL and ensure it gives an accurate portrayal of what the visitor can expect from the page. Google can crawl your page effectively only when it knows what your page is all about.
Keep the title tags clean
On-site optimization looks upon title tags as a very important component that is crawled by the search engines. Include around 2-3 keyword instances in the title with the main keyword appearing towards the front.
You will typically have a 50-60-character limit to work with and fitting too many keywords may seem difficult. Whatever you choose, ensure it brings out the true flavor of your webpage for best Google search rankings.
H2 tags are subheadings that make your text content more user-friendly and easier to digest. As far as SEO is concerned, this is an opportunity for using the target keywords maximum number of times. While H1s have to be limited to one instance per page, H2 tags can be used multiple times. There are certain content rules to follow – ideally, the keyword should be used in every 3-4 subheading.
Focus on your Meta Descriptions
Meta descriptions give a brief highlight of what a webpage is all about. Sometimes, Google will simply pick up a part of the text on a webpage and show it as relevant content. If your content does not describe your webpage well, it will impact your click-through-rate and ultimately lead to lower search ranking.
Keep all long-form content relevant
Give additional impetus to your long-form content because this will eventually decide what your webpage ranking turns out to be. Long, comprehensive posts will drive more traffic to your page and create better engagement with the readers. Ensure that you are delivering relevant, quality information through every post. Some suggestions on the topics you can use are:
- Guides, tutorials, and how-to contents
- Explanation of major features and industry definitions
- Tool lists and resources
- Beginner guides
Use modifiers for your keywords and titles
Modifiers help in creating longtail keywords which add more variety to your overall keyword list, giving you more options to work with. It will allow your page to appear more frequently on relevant search options and explain to Google what your page is all about.
Throw in some multimedia content
Content is important; the type of content you use is even more important. Few will read the simple text but having an infographic will increase engagement with the visitor. Put video into the equation, and the chances of your content being shared on social media go up even more.
Readers love multimedia and are less likely to bounce off your page if you can offer some. When they spend more time on your page, they understand your brand better and could eventually convert into a customer.
Do video optimization
The video is just as important as any other content and should be optimized well. There are certain areas of video optimization that you need to pay special attention to.
- Video title, keep it short and engaging
- The full description of what your video is about
- A thumbnail image that defines your topic
- Video content should be in line with your page content
- Use of subtitles where possible
Image Alt tags & descriptions
Alt tags and descriptions of images are important for multimedia SEO as they describe the purpose of every image on your webpage. They are also meant to provide more information about the image, thus helping to accurate indexing and better overall SEO result. Include your target keyword in the image description to appear higher in the page rankings.
Add internal links
Internal links link to other web pages on your website so that users can easily search what they are looking for. Ensure that the linked pages are relevant to one another. Update the links and check for broken ones to prevent bounce from your site.
Other areas that you need to focus on and are equally important for on-page optimization are mobile-first indexing, user reviews, FAQs and Schema Markups.
Undertaking an SEO is quite a complicated business with various factors to consider. In today’s competitive business market, companies are hiring best of SEO service companies to get on top of their online presence game.
However, it’s important to understand “All that glitter is not gold” especially when you are being offered SEO guarantees because there are no guarantees in SEO. The results can vary week to week and months to months. Before hiring any SEO service company, make sure you understand why SEO guarantees should be avoided, and save a lot of time, money and expectations.
Besides hiring an SEO service, each of these factors mentioned above needs to work in tandem to ensure your business site reaches where it is intended to go. You may not have control over all of them, but the ones in your control can be regulated with the help of this SEO checklist to get your website up to speed this 2019.